ABOUT FISSION

FISSION IS NOT A TRADITIONAL FASHION LABEL

FISSION is reinventing brand fashion consumption for an audience looking to fulfill a different type of need—constant fashion newness for their online persona, and combine the physical clothing we need.

 

The interplay between fashion and technology is not limited to design rather is the post- production and user-centric innovations which are not only ecologically conscious but also keeping up with the pace of lattes trends.

Technology has evolved so much that even mentioning technology is making advancements feels like a null point. Every day a new innovation is being shared all over the internet by scientists and people alike. The fashion industry has also been using technology in its processes, Manufacturing and post-production. One such latest technology which is making waves in the fashion industry is the concept of Digital Fashion.

Digital Fashion ideally is an integration of fashion and information technology. But the recent need for sustainability and reduction of carbon footprint has led to the concept of digitally generated clothing. The interplay between fashion and technology is not limited to design rather is the post-production and user-centric innovations which are not only ecologically conscious but also keeping up with the pace of lattes trends. A form of clothing which is not available in physical form but can still be bought is the lax test embracement of technology in the fashion field.

When CGI (Computer Generated Imagery) generated Miquela was launched as the first digital influencer the ideas was laughed upon by many and considered lame but with more than a million followers on Instagram, it proved that the world is ready to embrace technology which might seem unconventional.

At FISSION, We are committed to the creation of a new fashion perspective that revolutionises industry systems, and makes self expression through digital clothing a sustainable way to explore personal identity. At the same time, we are creating the garments of the future that eliminate waste and chemicals during production, and minimize carbon footprint.

Digital outfit that stimulate the imagination, that the wearer can pour themselves into, can dream on, that take on narrative and transmit it in equal measures.

For most Acronym devotees, the difference between want and need is irrelevant.